As usual...a lot of broken English. Lukeworm messages. Reveal, Discover, Discovery, History. Terrible 2010 font clash. Where is the Istanbul name on the Promise of Life poster? In "Home of Tolerance" poster the old "Welcomes You" stays. It sort of looks good compared to the mix of messages announced for 2008.

Mavi Boncuk |

Turkish Culture and Tourism Ministry has designated a new promotional campaign to promote Turkey. The promotion campaign this year also includes the new emerging markets such as China and the Far East. With five films to be shot by the director of James Bond, different promotions for each region will be available.

A budget of $120 million has been allocated for the promotion of Turkey this year, said Özgür Özaslan, the director general of the promotion department at the ministry, adding that Turkey's oversees promotional campaign, which used to be conducted by dividing the world into five regions, is now being conducted in 10 regions.

Among these regions, there is a southern Europe category, which includes Mediterranean countries. The U.S. as the second category, the UK, Scandinavia and the Baltic states are the third group. The fourth category consists of Russia, eastern Europe and the Turkic republics while the fifth category includes the emerging market in the Balkans. The sixth category consists of central European states while the seventh category consists only of Israel since it is a special market. The eight category includes the Middle East and north African countries while the ninth includes China and the 10th includes India and countries in the Far East.

Therefore, the ministry will be able to work with agencies that know the people of each region.




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