Godiva was founded in 1926 in Brussels by Joseph Draps. He named his chocolate company after Lady Godiva, a beautiful noblewoman married to the Earl of Mercia 10 centuries ago.
Mavi Boncuk |
The luxury Belgian chocolatier Godiva, named after the legendary Lady Godiva, is to be bought by Turkish company Yildiz for $850m (£428m).

Yildiz, the owner of Ülker Group, the largest consumer goods company in the Turkish food industry, agreed to acquire the brand from Campbell Soup.

Campbell put Godiva up for sale in August, saying it did not fit with its strategy of focusing on simple meals like soup.

Douglas R. Conant, Campbell's chief executive, said he was pleased with the price obtained for the chocolatier. He added: "The agreement allows Ülker to expand and diversify its portfolio with an elite, global luxury brand and enables Campbell to sharpen our strategic focus on simple meals, anchored by soup, baked snacks, and vegetable-based beverages."

Godiva has annual sales of around $500m. It has more than 270 retail shops in the US, Europe, and Asia and over 2,000 wholesale customers. It also has a direct-sales business through its website.

ARkadaşlar Ülker gibi dev bir Türk firmasının Godiva gibi son derece tanınmış bir çikolatanın tadına tat katacağından eminim.

Bu arada Godiva, MAM arkadaşımızın da belirttiği gibi Mercia kontu Leofric ile evlenmiş olan bir kadın yani kontun eşinin adı, bu hanımefendinin özelliği ise;
Eşinin uyguladığı vergileri yüksek ve adaletsiz bulduğu için çırıl-çıplak bir vaziyette atın üzerinde şehrin sokaklarında dolaşarak eşini protesto etmiş olması.
Yani şöyle;


kimbilir belki de şöyle;

En son düzenleme: 01-05-2008 04:42 AM yorumcu.